Yan Ping Li

Culture to Business

Culture to Business
Yan Ping Li

The  lecture is in  English

From years of service as a cultural assistant to the Ambassador at the Icelandic Embassy to China, Ms. Li shall share her understanding of the crucial role that culture plays in the business world.

Ferð Hamrahlíðarkórsins til Kína í lok september 2007 © Þorleifur Örn Gunnarsson



From sponsorship for cultural events  to investment in the economical world between China and Iceland.

More often than not, people think there isn‘t much connection between culture and business, actually, cultural understanding is the key to bilateral and international business.  Especially between countries which are geologically far away and culturally very divergent from each other.

What we did at the embassy to promote Icelandic culture was by organizing Films festivals, musical festival, exhibitions  etc.  in China, from university to the public; from high culture to seasonal events. I will share some details of the success and challenges.

University of Iceland: M.A. English, B.A. English Philosophy and B.A. Icelandic Philosophy.Beijing English Teacher´s College: Graduated from English Language teaching Department.

Real estate investment adviser  (Stakfell), General manager  (Northern star á Íslandi ehf.), Sales and marketing (Guðmundur Jónasson Travel ehf.), Cultural assistant to the Ambassador (Icelandic Embassy in Beijing), Chinese Language and culture Teacher (Icelandic Ministry of Foreign Affairs), Consultant (Icelandic Travel Agencies), Interpreter and translator for International centre City of Reykjavik and the Parliament) and Manager & co-founder (Film production company Douglas & Li ehf.)

Snack and chat about China
The event is organized by the Chinese-Icelandic Culture Association and the Northern Lights Confucius Institute, which also offers free refreshments. It will be held on Thursday, April 18, 2024 at 17:30 in room VHV-007, basement of Veröld, Vigdís building, Brynjólfsgötu 1, Reykjavík. There is plenty of free parking next to the building. Before the lecture begins, refreshments will be offered and guests can chat and enjoy them and build guanxi, which is a term used in Chinese culture to describe an individual’s social network. Then the lecture will take place, which is estimated to last around 30-45 minutes. Participation is free and everyone is welcome.

This event is free and everyone is welcome.

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